Moscone Center Expansion

San Francisco, CA

An ambitious project that opens up the traditional city block, bringing community and public realm benefits to this important cultural and economic asset.

CMG’s relationship with the Moscone Convention Center expansion project began with the Yerba Buena Community Benefit District (YBCBD) Public Space Master Plan. In that plan, CMG identified that while positioned in the heart of the YBCBD, the Convention Center does not currently meet its full potential as the thriving hub of this community.

The expansion includes over 300,000 square feet of new Convention Center area, below and above ground, while creating the opportunity to dramatically improve the existing public realm. The project is comprised of many new social spaces, each with different goals and criteria. The designs include elements to facilitate street life, improved gardens and playgrounds, a new plaza associated with the existing carousel, better pedestrian connectivity via midblock paseos, a new bridge to improve connectivity with Yerba Buena Gardens, and safe sidewalks. A key challenge is how to carefully knit each of these separate pieces together to create a continuous park experience, navigating significant level and programmatic changes.